Corporates buy up sponsorships. A sponsorship = 2 x library boxes and teacher training, and includes a contribution towards feeding the pupils on a rally day. The funds are paid into the READ Trust account, which is audited annually and contributors are issued with a relevant tax certificate
Up to four representatives of the sponsor participate in the Rally of their choice, in their own high clearance vehicle, as guests of the Rally organisers
Rally participants, after loading the educational material earmarked for the schools, leave major cities at dawn on the Saturday morning. They spend the Saturday travelling in convoys to visit schools, hand over the materials and meet the teachers, learners and parents. This experience provides the opportunity for increased understanding of, and insight into, the developmental needs of rural, traditional and cultural life. Certain rallies, because of the distance travelled, depart on the preceding Friday afternoon.
The evening is spent in accommodation in the local area, where experiences of the day are shared by participants over a relaxing dinner.
On Sunday participants have the opportunity to explore the local area before heading home
The READ Educational Trust is contracted to run training programmes for the teachers and to provide in-situ guidance and monitoring for the three-year period. 64 days of training and support are invested each year into the schools of each region.
Rally returns to the same set of schools for three consecutive years to witness progress and to develop the relationship with each school.
